10 billion good reasons
According to current estimates, by 2050 there will be around 10 billion people on earth. It won’t be possible to meet their protein needs just by doing more of what we do now, because raising that many animals would destroy the ecological balance of the planet. Not to mention all the other issues with factory farming, like animal welfare. So the nutrition shift is one of the most urgent tasks for all food producers. And the better alternative foods taste, the faster they go mainstream. We’re doing our best to make it happen!