{"id":1324,"date":"2021-08-17T15:14:24","date_gmt":"2021-08-17T14:14:24","guid":{"rendered":"https:\/\/www.planteneers.com\/?p=1324"},"modified":"2024-04-28T15:57:21","modified_gmt":"2024-04-28T14:57:21","slug":"a-promising-concept-animal-original-meets-plant-based-alternative","status":"publish","type":"post","link":"https:\/\/www.planteneers.com\/en\/a-promising-concept-animal-original-meets-plant-based-alternative\/","title":{"rendered":"A promising concept: Animal original meets plant-based alternative"},"content":{"rendered":"

Hamburg, August 2021
\n<\/strong><\/p>\n

\u201cHello Hybrids\u201d was one of the Top Ten Trends identified by Innova Market Insights last year. \u201cHello Hybrids\u201d is also an apt description of a new retail product segment: Meat and milk products that contain greatly reduced amounts of animal ingredients but still appeal to confirmed carnivores, consumers who want to reduce the amount of animal products they eat for reasons of climate protection, animal welfare, sustainability or health, but who are unwilling to make any compromises on flavour or consistency. This is where combinations of animal and plant proteins come in. For this new category Planteneers has developed stabilising systems that already contain the plant component. They make it easy for meat producers and dairies to cut the animal ingredients in the final products by half. Thus, they can profit from the plant-based hype without completely eliminating meat or milk from their formulations.<\/p>\n

Meat and plants united<\/strong>
\nWith the new blends in the fiildMeat+ range, Planteneers is closing the gap between flexitarians and meat eaters who have heretofore rejected plant-based alternatives for reasons of flavour. \u201cThe meat market is enormous, with a worldwide production of 333 million tonnes per year. Reducing the amount of meat in ready meals and meat preparations by half would have a great influence on the market,\u201d says Florian Bark, Product Manager at Planteneers. \u201cSince the potential customers of these half & half products are mostly meat-eaters, this product range has tremendous sales potential.\u201d<\/p>\n

Whether for ready meals with burger patties and nuggets or fresh products like bratwursts and ground meat, with the plant-based fiildMeat+ compounds producers can make a variety of meat preparations. Depending on the recipe, protein-rich legumes like lentils or chickpeas are used, along with vegetables with the right flavour profiles. \u201cWherever possible we avoid ingredients with E-numbers in our stabilisers, likewise flavourings and flavour enhancers,\u201d says Bark. The components for flavour and colour are kept separate, as usual, to give manufacturers wide scope for adjustment. The stabilising systems consist of proteins and other plant-based components. The final products can be made with normal machines.<\/p>\n

Plant-based benefits for dairy products <\/strong>
\nFlavour, texture and appearance are advantages for hybrid products in the dairy space as well. With the compounds from the fiildDairy+ range and normal cow\u2019s milk, dairies can make blends that reduce the amount of milk by 50 percent, replacing it with plant components. The final product might be a drink consisting of half milk and half oat drink, for example. \u201cIn the development of our fiildDairy+ range we paid special attention to getting the original flavour of the milk products,\u201d reports Planteneers Product Manager Katharina Sch\u00e4fer. The new compounds form the basis for drinks, pudding, fermented milk products like yogurt, and cheese preparations. Katharina Sch\u00e4fer adds, \u201cthe final products can naturally be enriched with proteins, vitamins or minerals. In this way it\u2019s possible to appeal to the steadily growing number of consumers who want to eat healthier.\u201d<\/p>\n

A survey done for an in-house master\u2019s thesis shows the potential that the combinations offer. Of 2000 respondents, most of them students, just under half would try a combined milk and plant-base beverage, for example. A third would even buy it. 46% would like to see further hybrid dairy products. Thus, the combinations offer many new possibilities for dairies as well as for the meat industry.<\/p>\n

Download PRESS RELEASE Planteneers_Hybridproducts<\/a><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Hamburg, August 2021 \u201cHello Hybrids\u201d was one of the Top Ten Trends identified by Innova Market Insights last year. \u201cHello Hybrids\u201d is also an apt description of a new retail product segment: Meat and milk products that contain greatly reduced amounts of animal ingredients but still appeal to confirmed carnivores, consumers who want to reduce […]<\/p>\n","protected":false},"author":2,"featured_media":1328,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[20],"tags":[],"class_list":["post-1324","post","type-post","status-publish","format-standard","hentry","category-press-release"],"acf":[],"yoast_head":"\nA promising concept: Animal original meets plant-based alternative - Planteneers<\/title>\n<meta name=\"description\" content=\"Discover a promising concept where animal meets plant-based alternative. 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