{"id":2996,"date":"2025-04-25T13:44:25","date_gmt":"2025-04-25T12:44:25","guid":{"rendered":"https:\/\/www.planteneers.com\/?page_id=2996"},"modified":"2025-04-25T13:44:25","modified_gmt":"2025-04-25T12:44:25","slug":"upfs-whitepaper","status":"publish","type":"page","link":"https:\/\/www.planteneers.com\/en\/upfs-whitepaper\/","title":{"rendered":"UPFs Whitepaper"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column]<div class=\"carousel-text-section add_row_class style2 title-h1\" row_class=\"carousel-text-section-row\"><div class=\"carousel-text-inner\"><div class=\"carousel-lp-column\"><div><div class=\"carousel-lp-slider\"><div class=\"carousel-lp-slide\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"673\" data-src=\"https:\/\/www.planteneers.com\/wp-content\/uploads\/2025\/04\/upf-campaign-lp-banner-1024x673.png\" class=\"attachment-large size-large lazyload\" alt=\"\" data-srcset=\"https:\/\/www.planteneers.com\/wp-content\/uploads\/2025\/04\/upf-campaign-lp-banner-1024x673.png 1024w, https:\/\/www.planteneers.com\/wp-content\/uploads\/2025\/04\/upf-campaign-lp-banner-300x197.png 300w, https:\/\/www.planteneers.com\/wp-content\/uploads\/2025\/04\/upf-campaign-lp-banner-768x505.png 768w, https:\/\/www.planteneers.com\/wp-content\/uploads\/2025\/04\/upf-campaign-lp-banner.png 1400w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/673;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"673\" src=\"https:\/\/www.planteneers.com\/wp-content\/uploads\/2025\/04\/upf-campaign-lp-banner-1024x673.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.planteneers.com\/wp-content\/uploads\/2025\/04\/upf-campaign-lp-banner-1024x673.png 1024w, https:\/\/www.planteneers.com\/wp-content\/uploads\/2025\/04\/upf-campaign-lp-banner-300x197.png 300w, https:\/\/www.planteneers.com\/wp-content\/uploads\/2025\/04\/upf-campaign-lp-banner-768x505.png 768w, https:\/\/www.planteneers.com\/wp-content\/uploads\/2025\/04\/upf-campaign-lp-banner.png 1400w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/div><\/div><\/div><\/div><div class=\"text-lp-column\"><div><div class=\"section-title-container\"><h1>Ultra-Processed<br \/>\nFoods (UPFs):<br \/>\n<strong>Plant-based =<br \/>\nunhealthy?<\/strong><\/h1><\/div><div class=\"textcontent-container\"><\/p>\n<h4>The NOVA system on the test bench.<\/h4>\n<p>\n<\/div><\/div><\/div><\/div><\/div>[\/vc_column][\/vc_row][vc_row][vc_column]<div class=\"image-text-section  half_browser_width add_row_class style3\" row_class=\"image-text-section-row\"><div class=\"border-line-container container\"><\/div><div class=\"clearfix\"><div class=\"text-section-column\"><div class=\"text-column-inner\"><div><div class=\"textcontent-container\">The Debate Around Ultra-Processed Foods (UPFs) Is Gaining Momentum. Classification systems like NOVA categorize many plant-based products as ``ultra-processed`` \u2013 regardless of their nutrient profile or health benefits. But is this perspective still relevant today?<br \/><br \/>\nOur white paper puts plant-based alternatives into the context of the NOVA system and offers a well-founded analysis of the role UPFs play in modern nutrition. It places a special focus on plant-based alternatives and discusses how they are classified within the NOVA framework.<\/div><div class=\"button_border_container\"><a class=\"button\" href=\"#request-whitepaper\" target=\"\">Request White Paper<span><\/span><\/a><\/div><\/div><\/div><\/div><\/div><div class=\"angle-line-container style3\" style=\"display:none;\"><\/div><\/div>[\/vc_column][\/vc_row][vc_row][vc_column]<div class=\"image-testimonial image-right  add_row_class\" row_class=\"image-testimonial-row\"><div class=\"clearfix\"><div class=\"media-section-column\"><div class=\"img-text-container\"><div class=\"img-text-inner\"><div class=\"image-background load_bkg\" data-background=\"https:\/\/www.planteneers.com\/wp-content\/uploads\/2025\/04\/Rectangle-411.jpg\"><img decoding=\"async\" alt=\"Planteneers\" title=\"Planteneers\" data-src=\"https:\/\/www.planteneers.com\/wp-content\/uploads\/2025\/04\/Rectangle-411.jpg\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" style=\"--smush-placeholder-width: 559px; --smush-placeholder-aspect-ratio: 559\/487;\" \/><noscript><img decoding=\"async\" alt=\"Planteneers\" title=\"Planteneers\" src=\"https:\/\/www.planteneers.com\/wp-content\/uploads\/2025\/04\/Rectangle-411.jpg\"\/><\/noscript><\/div><\/div><\/div><\/div><div class=\"text-section-column\"><h4><b><span lang=\"EN-US\">\u201eThe discussion around UPFs is a major opportunity for plant-based nutrition \u2013 if we approach it with nuance.\u201c<\/span><\/b><\/h4>\n<p>Rebecca Bohlmann,<br \/>\nProduct Manager, Planteneers<\/p>\n<\/div><\/div><\/div>[\/vc_column][\/vc_row][vc_row][vc_column]<div class=\"image-text-section   add_row_class style2\" row_class=\"image-text-section-row\"><div class=\"border-line-container container\"><\/div><div class=\"clearfix\"><div class=\"media-section-column\"><div class=\"img-text-container\"><div class=\"img-text-inner\"><div class=\"image-background load_bkg\" data-background=\"https:\/\/www.planteneers.com\/wp-content\/uploads\/2025\/04\/Bildschirmfoto-2025-04-16-um-12.08.43-1.png\"><img decoding=\"async\" alt=\"Planteneers\" title=\"Planteneers\" data-src=\"https:\/\/www.planteneers.com\/wp-content\/uploads\/2025\/04\/Bildschirmfoto-2025-04-16-um-12.08.43-1.png\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" style=\"--smush-placeholder-width: 660px; --smush-placeholder-aspect-ratio: 660\/476;\" \/><noscript><img decoding=\"async\" alt=\"Planteneers\" title=\"Planteneers\" src=\"https:\/\/www.planteneers.com\/wp-content\/uploads\/2025\/04\/Bildschirmfoto-2025-04-16-um-12.08.43-1.png\"\/><\/noscript><\/div><\/div><\/div><\/div><div class=\"text-section-column\"><div class=\"text-column-inner\"><div><div class=\"section-title-container\"><h2>Did you know?<\/h2><\/div><div class=\"textcontent-container\">According to the NOVA system, even an organic soy drink fortified with vitamin B12 and calcium is classified as an ``ultra-processed food`` \u2013 despite being made with only water, soybeans, calcium, and vitamin B12.<\/div><div class=\"button_border_container\"><\/div><\/div><\/div><\/div><\/div><div class=\"angle-line-container style3\" style=\"display:none;\"><\/div><\/div>[\/vc_column][\/vc_row][vc_row][vc_column]<div class=\"whitepaper-list add_row_class\" row_class=\"whitepaper-list-row\"><div class=\"downloads-box-inner animate fade-bottom\"><h2 class=\"title\">What to Expect in the White Paper:<\/h2><div class=\"whitepaper-list-wrapper\"><div class=\"each-whitepaper-item dark_green\"><div class=\"title\">A Critical Look at the NOVA System:<\/div><div class=\"description\">Why the current classification falls short\u2014and what alternatives could make sense.<\/div><\/div><div class=\"each-whitepaper-item light_green\"><div class=\"title\">Focus on Health Implications:<\/div><div class=\"description\">Which UPFs actually pose a risk \u2013 and why plant-based alternatives deserve a more nuanced evaluation.<\/div><\/div><div class=\"each-whitepaper-item dark_green\"><div class=\"title\">Consumer Perception & Market Opportunities:<\/div><div class=\"description\">What truly drives consumer behavior\u2014and how manufacturers can respond effectively.<\/div><\/div><div class=\"each-whitepaper-item light_green\"><div class=\"title\">Practical Recommendations:<\/div><div class=\"description\">Clean labeling, salt reduction, whole food approaches \u2013 ways to further optimize plant-based products.<\/div><\/div><div class=\"each-whitepaper-item dark_green\"><div class=\"title\">Insights into Current Studies & Market Analyses:<\/div><div class=\"description\">Data and facts from scientific research, consumer studies, and the global market.<\/div><\/div><\/div><\/div><\/div>[\/vc_column][\/vc_row][vc_row][vc_column]<div class=\"carousel-text-section add_row_class style3 title-h2\" row_class=\"carousel-text-section-row\"><div class=\"carousel-text-inner\"><div class=\"carousel-lp-column\"><div><div class=\"carousel-lp-slider\"><div class=\"carousel-lp-slide\"><\/div><\/div><\/div><\/div><div class=\"text-lp-column\"><div><div class=\"section-title-container\"><h2>Who Is This White Paper For?<\/h2><\/div><div class=\"textcontent-container\"><p>This white paper is designed for professionals in the food industry, product developers, decision-makers in manufacturing and retail, as well as organizations involved in science, research, and health policy. It offers compelling arguments, data, and strategies for advancing plant-based products \u2013especially in light of the ongoing conversation around processing and health.<\/p>\n<\/div><\/div><\/div><\/div><\/div>[\/vc_column][\/vc_row][vc_row el_class=&#8221;lp-contact-form whitepaper-anfordern-form&#8221; el_id=&#8221;request-whitepaper&#8221;][vc_column]\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f2998-o1\" lang=\"en-US\" dir=\"ltr\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/en\/wp-json\/wp\/v2\/pages\/2996#wpcf7-f2998-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Contact form\" novalidate=\"novalidate\" data-status=\"init\">\n<div style=\"display: none;\">\n<input type=\"hidden\" name=\"_wpcf7\" value=\"2998\" \/>\n<input type=\"hidden\" name=\"_wpcf7_version\" value=\"5.9.8\" \/>\n<input type=\"hidden\" name=\"_wpcf7_locale\" value=\"en_US\" \/>\n<input type=\"hidden\" 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Further information can be found in the\u00a0<a href=\"https:\/\/www.planteneers.com\/en\/data-privacy-statement\/\">privacy policy<\/a>.<\/span><\/label><\/span><\/span><\/span>\n\t\t\t\t<\/p>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n[\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][\/vc_column][\/vc_row][vc_row][vc_column][\/vc_column][\/vc_row][vc_row][vc_column][\/vc_column][\/vc_row][vc_row][vc_column][\/vc_column][\/vc_row][vc_row][vc_column][\/vc_column][\/vc_row][vc_row][vc_column][\/vc_column][\/vc_row][vc_row el_class=&#8221;lp-contact-form whitepaper-anfordern-form&#8221; el_id=&#8221;request-whitepaper&#8221;][vc_column][\/vc_column][\/vc_row]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-2996","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.8 (Yoast SEO v23.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>UPFs Whitepaper - Planteneers<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.planteneers.com\/en\/upfs-whitepaper\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"UPFs Whitepaper\" \/>\n<meta property=\"og:description\" content=\"[vc_row][vc_column][\/vc_column][\/vc_row][vc_row][vc_column][\/vc_column][\/vc_row][vc_row][vc_column][\/vc_column][\/vc_row][vc_row][vc_column][\/vc_column][\/vc_row][vc_row][vc_column][\/vc_column][\/vc_row][vc_row][vc_column][\/vc_column][\/vc_row][vc_row el_class=&#8221;lp-contact-form whitepaper-anfordern-form&#8221; 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